set design / air installation "smells like EV-REE-THING"

an interactive exhibit showcasing the trio scents of museums collection (the high museum of art, museum of design atlanta, and atlanta contemporary) and the conceptual new one especially for hi-lo press in atlanta, which invited us to partake in the EV-REE-THING exhibit.

the word EV-REE-THING was given to us around which we developed a custom scent based on three museums and visual art directions (modern, contemporary and design). we combined the three formulas of the scents of different museums into one abstract scent. with this new formula, we celebrated the architecture of these places. the word EV-REE-THING exhibit just as simply means combining many different odors at the same time. In our case, after mixing a large number of components, individual materials lost their individuality and created a new and inexplicable texture of new perfume, which exhibition visitors could receive as a sample.

we chose grayscale for emphasizing architecture of the high museum of art, museum of design atlanta, and atlanta contemporary in the mobile sculpture of the four "petals" (scent pads) hidden inside for viewers to get a scent of each museum. bottles of perfumes were packaged in vacuum-sealed aluminum bags, which post-vacuum texture inspired by the style of urban materials.

the identity for packaging and exhibition we developed using objects from our laboratory. preparation of the concept and aesthetics was implemented with the support and collaboration of (bureau) christopher knowles. photos by wrk studio.